Newsletters

Regularly showcase your expertise and share your vision with prospects or employees. Useful articles add weight to a marketing kit beyond a basic sales pitch.

Nicolai Law Letter
Square & Crescent
WPI Venture Forum Vantage

Brochures

Visually share what you do best. Reinforce your desired business perception.

Universal Tag brochure
Company Smith brochure
Central Mass Agency on Aging brochure

Website Content

Make sure site visitors understand what sets you apart.

Graham Huckins & Shepard
William Murphy, Certified Mortgage Planner
Biography of key employee, United Benefit Services

Media Relations

Every company has stories to tell. Share news items with your target market. Choice Words offers press releases and media placement services.

Release and media coverage for Institute for Global Leadership
Worcester Business Journal Article for Morgan Construction

Spoken Words

Consider phone scripts, public service announcements, informational CDs and "on hold" phone messages.

Sample tracks from UMass Memorial Travel Clinic CD. Sample 1 and Sample 2

Email me for specific samples related to your communications challenge.

In Other Words

Less traditional approaches to reaching your audience can be very effective -- postcard campaigns, sales letters, even customized postage meter messages. White papers, survey summaries convey industry knowledge.